Motion "W"

When Barry Alvarez came to Madison, he decided that the helmet logo needed to be updated to signal a new era in Wisconsin football. He entertained 15-20 different designs in 1990 before Rayovac artist Rick Suchanek developed the 'Motion W,' which included a tail at the back of the logo. Alvarez thought the tail was a bit much, but when it was removed, decided to go with it. The University bought the rights to the design, and the logo has been adopted by all other UW sports.

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