UW Health Sports Medicine 

Current Season Ticket Holders


Men’s basketball season ticket orders and contributions are due by Wednesday, July 15, 2015. Orders not received by this date will be consid¬ered late and may be subject to loss of season tickets.


Total annual contributions provide priority for the opportunity to order season tickets. Annual contributions must be received by July 15, 2015 or patrons may be subject to loss of sea¬son tickets. Recommended minimum annual contributions for the opportunity to order seats are as follows:

Sections 107, 108, 109, 121, 122, 123, 207, 209, 221, 222 and 223 – $300 each
Sections 106, 110, 120, 124, 206, 210, 220 and 224 – $200 each
Sections 101, 102, 103, 104, 105, 111, 112, 118, 119, 125, 126, 127 and 128– $100 each
Sections 307, 308, 309, 321, 322 and 323 – $50 each
Sections 201-205, 211-213, 217-219 & 225-228 –no recommended minimum annual contribution
Sections 301-306, 310-313, 317-320 & 324-328–no recommended minimum annual contribution


Season Tickets

100 level sections - $589
200 level sections - $513
300 level sections - $437


There are nineteen (19) home games on this season’s schedule. There will be one (1) exhibition home game, nine (9) non-conference home games and nine (9) conference home games.

The Big Ten Conference schedule will include eighteen (18) games. Wisconsin will play nine (9) conference home games against Illinois, Indiana, Maryland, Michigan, Michigan State, Nebraska, Ohio State, Purdue and Rutgers. Wisconsin will play nine (9) conference away games against Illinois, Iowa, Indiana, Maryland, Michigan State, Minnesota, Northwestern, Penn State and Purdue.

The entire schedule is traditionally released in late August.


The preferred way to purchase season tickets is online at UWBadgers.com. Season ticket orders will also be accepted by phone during regular business hours (8:30am-4:30pm, Mon.-Fri.). Or, patrons may mail the WHITE copy of the order form with the appropriate season ticket payment. Please do not order season tickets by fax. Payment can be made by check, cash, MasterCard, Visa, Discover, or American Express Card.


Ordering online is quick and easy with just a few simple steps:

  • Visit UWBadgers.com
  • Hover your pointer over the Tickets header and click on “Buy Tickets” from the drop down menu
  • Click on “2015 Men’s Basketball Season Tickets” to login to your account and purchase your season tickets

If this is your FIRST TIME ordering online:

  • Under “Register Here” type in your patron # and pin # (which can be found on your ticket application)
  • Click “Activate”
  • Enter your e-mail address, create a password and verify your account information
  • Click “Next Step”
  • Click on the application link to order your 2015 Men’s Basketball Season Tickets


It is the patron’s responsibility to inform the Wisconsin Athletic Ticket Office of any changes in mailing addresses by September 2, 2015. Mailing address changes should be submitted on the season order form, in a separate letter, or online at UWBadgers.com by logging into your account.


Season tickets & parking will be mailed approximately October 16, 2015 via USPS priority mail service.


The University of Wisconsin Athletic Department requires all patrons, regardless of age, to have a ticket for men’s basketball games. The Wisconsin Athletic Department will allow one lap child without charge when attending an event with a ticketed adult. To obtain a complimentary lap ticket, a parent or guardian can request a lap ticket at a Kohl Center entrance gate. The Athletic Department defines a lap child as any child less than 2 years of age. This child must be seated on the lap of the accompanying adult. If you want your infant to have his or her own seat, you must buy a ticket to the event. Car seats, baby carriers, and strollers are not allowed in UW Athletic Facilities.


A limited number of accessible seats may be available on a season ticket basis. Please make a notation on your season ticket application if you are interested in accessible season tickets, which are subject to availability.

Patrons needing to make accessible seating arrangements for individual games should contact the Athletic Ticket Office prior to game day, as seats are limited and subject to availability. Patrons may inquire about availability beginning October 27, 2015.


Refunds or exchanges are only granted if an order is not filled. Acceptance of payment does not constitute final acceptance of your order. Refunds will not be made due to a game time or date change. The Athletic Department is pleased to recognize supporters who make contributions to its program in part by offering donors priority for various ticket, parking and special event benefits. Since such opportunities can vary each year, contributions are non-refundable.


Two of the most prevalent questions we receive from patrons are “How can I improve my seat location or add additional season tickets?” and “How does the season ticket seating process work?” The following information is designed to help answer those questions. Please note that you can always call the Athletic Development Office or Athletic Ticket Office with questions.

Below, we discuss the two factors which impact seat improvement requests: ticket availability and donor rank. We also have included the season ticket seating results from the 2014-15 season, for your review. We recommend using last season’s results only as a guide, as past results cannot predict future results. Finally, we describe the steps you need to take to submit your seat improvement or new season ticket request, and we outline the process used by the athletic department to review requests.

Ticket Availability

Ticket availability is determined after the current season ticket-holder ticket sales process has completed. The quantity and location of unsold tickets determines the inventory available for seat improvement as well as new/additional season ticket requests. Ticket availability for men’s basketball does fluctuate from season to season. However, as evidenced by the chart below, season ticket sales rates for men’s basketball are consistently strong.

season ticket retention percentages
  • Please keep in mind that the retention rates listed above include all Kohl Center seating areas. Retention rates of season tickets in 100 and 200 level sections typically approach 99%
season ticket inventory
  • The chart above demonstrates just how few season tickets, especially in the 100 and 200 level sections, become available for seat improvement as well as new/additional season ticket requests.

Donor Rank

In an effort to equitably serve Wisconsin Athletics donors, the allocation process to determine priority for tickets is based on each patron’s donor rank, which is comprised of two factors:

1st - Annual Giving Level
2nd – Priority Point Ranking Within Annual Giving Level

The table below, from 2014, shows the number of donors in each of the ten giving levels who made a seat improvement, additional season ticket or new season ticket request. Please note that the majority of requests, even at the top giving levels, could not be honored due to demand far exceeding supply.

 2014 Annual Giving Level  Number of Patrons Requesting Improvement or New/Additional Season Tickets
 Ambassador’s Circle ($50,000)  11
 Hall of Fame Club ($25,000)  8
 MVP Club ($15,000)  18
 Champion’s Club ($10,000)  39
 All-American Club ($5,000)  58
 Director’s Club ($2,500)  102
 Coach’s Club ($1,000)  141
 Captain’s Club ($500)  101
 Red & White ($250)  89
 Walk-On ($50)  128

2014 Season Ticket Seating Results

The table below shows the 2014 annual giving level and priority point thresholds needed for seat improvement or new season tickets in the most desirable seating areas. We recommend using last season’s results only as a guide, as past results cannot predict future results.

Level Sections Total Ticket Inventory Ticket Quantity Allocated Annual Giving Level Needed Priority Points Needed
100 107-109; 121-123 14 4 Ambassador’s Circle ($50,000) 55,131
100     2 Ambassador’s Circle ($50,000) 23,230
100 106, 110, 120, 124 10 4 Ambassador’s Circle ($50,000) 16,700
100     2 Hall of Fame ($25,000) 3,240
100 101-105; 111-112; 118-119; 125-128 15 4 MVP ($15,000) 7,715
100     2 Champion’s ($10,000) 7,710
200 207, 209; 221-223 14 4 Hall of Fame ($25,000) 16,915
200     2 MVP ($15,000) 1,630
200 206, 210, 220, 224 12 4 Champion’s ($10,000) 10,972
200     2 Champion’s ($10,000) 2,020
200 201-205; 211-213; 217-219; 225-228 28 4 Champion’s ($10,000) 1,030
200     2 All-American ($5,000) 4,795
300 307-309; 321-323 27 4 All-American ($5,000) 1,265
300     2 Director’s ($2,500) 830

How Patrons Should Submit Seat Improvement & Additional Ticket Requests

  • If you wish to make a contribution to Wisconsin Athletics to enhance your chances of having your request filled, you must make the contribution by July 15, 2015. Please note that contributions are non-refundable and do not guarantee that a request can be filled
  • Requests for additional tickets are only available to season ticket-holders who have made a 2015 contribution of at least $50 to Wisconsin Athletics by July 15
  • Make your request for a seat improvement or for additional tickets when you order your current season tickets. Seat improvement and additional ticket requests can be made during the online order process or in writing on your season ticket application. Feel free to attach a letter to your season ticket application. Please note that requests are due by July 15, 2015
  • Please be specific with your seat improvement request. For example, if you need to be on an aisle, please indicate such information in your request. Very broad requests like “please improve seats” will only be filled, if seats are available and if the seat improvement is obvious
  • Please note that seat improvement requests are valid only for the current year, requests do not carry over from year to year
  • As you consider requests for either additional season tickets or seat improvement, please note the recommended minimum annual contributions for the opportunity to order seats in certain sections:
    Sections 107-109, 121-123, 207-209 and 221-223 – $300 each
    Sections 106, 110, 120, 124, 206, 210, 220 and 224 – $200 each
    Sections 101-105, 111-112, 118-119 and 125-128 – $100 each
    Sections 307-309 and 321-323 – $50 each

How the Athletic Department Processes Seat Improvement & Additional Ticket Requests

  • Requests are reviewed one at a time based on each patron’s donor rank as of July 15, 2015. Requests are filled based on availability at the time they are reviewed
  • Hundreds of requests are received each year. These requests are all personally reviewed by Athletic Department staff from early August through early September, however, the volume of requests may not always make personal consultation feasible
  • If you have not been personally consulted regarding your request, you will be sent an e-mail regarding the status of your request no later than September 8. The e-mail will include information on whether your request was filled or denied, as well as the results of the current year’s seating process. If you requested additional season tickets and your request was filled, you will also receive an invoice for the cost of the tickets which is due upon receipt
  • The Athletic Department reserves the right to limit patrons to a maximum of six (6) season tickets in seating areas which have significant demand (100 level, 200 level, 300 level side court, etc.)
  • Decisions are based on the best judgment of the Athletic Department. The Athletic Department reserves the right to change any seat assignment without prior notice, thus there are no guarantees



Have a friend, family member or coworker using your tickets for a game this season? Avoid the hassle of physically delivering tickets and utilize Ticket Forwarding.

Ticket Forwarding is a free and convenient online system allowing season ticket holders to electronically transfer game tickets they are not using to someone else. It’s fast, safe, easy and free to use. You can find our Ticket Forwarding page online at UWBadgers.com under the tickets tab.

StubHub logo


Looking to sell tickets to game you can’t attend? Utilize StubHub!, the official fan-to-fan ticket marketplace of the Wisconsin Badgers. Set your price and post your tickets for sale to a broad, nationwide audience. StubHub! is easy to use and helps season ticket holders find a home for unused tickets while recovering some of their investment.

Find our StubHub! page online at UWBadgers.com under the tickets tab.



Season ticket-holders are invited to order Kohl Kushions to enhance their game day experience. Kohl Kushions are only $20 per seat and feature padded seat backs and bottoms which are permanently attached to your seats for the entire season. To order Kohl Kushions for seats already on your account, please add the number desired on the online or paper ticket application form. Also include payment and, if necessary, indicate which seats should receive the Kohl Kushions.

Please do not include Kohl Kushions payment for new or additional season ticket requests. An invoice will be sent in August/September if new or additional season tickets are granted and will include the ability to purchase Kohl Kushions for those additional seats. Please call the Wisconsin Athletic Ticket Office at 1-800-GO-BADGERS with any questions or concerns.

Football Single Game Tickets
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