UW Health Sports Medicine 

Badgers to be a part of ESPN's Play 4Kay Initiative

Team photo

Sept. 5, 2013

MADISON, Wis. – The University of Wisconsin women’s basketball team will be a part of ESPN’s annual Play 4Kay women’s basketball initiative in 2014 – in support of the Kay Yow Cancer Fund, in partnership with The V Foundation and the Women’s Basketball Coaches Association (WBCA). The Badgers will play at Penn State on Sunday, Feb. 16 at noon (CT) live on ESPN2. It will be UW’s first regular-season appearance on the network since 2008.

“It’s quite an honor to play in this special event, especially being a part of the only Big Ten game to be selected,” UW head coach Bobbie Kelsey said.

“Kay Yow was very special to women’s basketball. This is a great way to honor what she has meant to the game and to raise cancer awareness.”

This nationally-televised affair features a rematch of Wisconsin’s upset victory over the Nittany Lions last season. The Badgers knocked off No. 7 Penn State, 63-61, in the Kohl Center on Jan. 31, 2013.

In its eighth year, Play 4Kay is in memory of former NC State head coach Kay Yow, who lost her long, courageous battle with breast cancer. The 2014 initiative features eight games that will air across ESPN, ESPN2 and ESPNU on Sunday, Feb. 16 and Monday, Feb. 17.

Schedule highlights

  • The Noon (CT) regionalized ESPN2 window will feature Oklahoma at Oklahoma State in a Big 12 game and Wisconsin at Penn State in Big Ten action.
  • The 2:30 p.m. ESPN2 window will showcase North Carolina at NC State in an ACC matchup as well as SEC opponents South Carolina at LSU.
  • An SEC tilt between Kentucky at Tennessee will tip at Noon and be part of the new ESPN Sunday package.
  • Louisville will travel to new American Athletic Conference opponent Memphis at 2:30 p.m. on ESPNU, following an SEC matchup of Florida at Georgia at Noon.
  • Two 2013 Women’s Basketball Coaches Association (WBCA) All-Americans will square off: Chelsea Grey (Duke) and Alyssa Thomas (Maryland) on Monday at 6 p.m.

All games will be accessible online at WatchESPN.com, on smartphones and tablets via the WatchESPN app, through ESPN on Xbox LIVE to Gold members and on Apple TV to fans who receive their video subscription from an affiliated provider.

2014 Play 4Kay Schedule (Subject to change)


Time (CT)



Sun, Feb 16

12 p.m.

Kentucky at Tennessee




Oklahoma at Oklahoma State*




Wisconsin at Penn State*




Florida at Georgia



2:30 p.m.

North Carolina at NC State*




South Carolina at LSU*




Louisville at Memphis


Mon, Feb 17

6 p.m.

Maryland at Duke


* - regionalized telecast

Kay Yow Legacy

Yow’s coaching career spanned more than 38 years, including 34 with NC State. She had a record of 737-344, which encompassed 20 NCAA championship bids, a Women’s Final Four appearance in 1998 and four ACC Tournament championships. She also coached the U.S. Olympic women's team to a gold medal in 1988 and was inducted into the Women’s Basketball Hall of Fame in 2000, the Naismith Memorial Basketball Hall of Fame in 2002 and the inaugural NC State Hall of Fame in October, 2012. Yow won the inaugural Jimmy V ESPY for Perseverance Award in 2007.

The Kay Yow Cancer Fund

The Kay Yow Cancer Fund was officially founded on December 3, 2007 from the vision of the organization’s namesake Kay Yow, former NC State University head women’s basketball coach.  Coach Yow was first diagnosed with breast cancer in 1987 before succumbing to the disease on January 24, 2009.  The Kay Yow Cancer Fund is a 501 (c)(3) charitable organization committed to being a part of finding an answer in the fight against women’s cancers through raising money for scientific research, assisting the underserved, and unifying people for a common cause. Coach Yow believed strongly that coaches share not only a community, but should also share in a cause much larger than the game. To date, the Kay Yow Cancer Fund has supported more than $2.6 million in women’s cancer research and related projects. For more information on the Kay Yow Cancer Fund or to make a donation, please visit www.Play4Kay.org.

The V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has funded more than $100 million in cancer research grants nationwide. It awards 100 percent of all direct cash donations to cancer research and related programs. Due to generous donors, the Foundation has an endowment that covers administrative expenses.  The Foundation awards peer-reviewed grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information on The V Foundation or to make a donation, please visit www.jimmyv.org.


Founded in 1981, the Women’s Basketball Coaches Association promotes women’s basketball by unifying coaches at all levels to develop a reputable identity for the sport and to foster and promote the development of the game as a sport for women and girls. The Kay Yow Cancer Fund is the WBCA’s charity of choice. For more information on the WBCA, please visit www.wbca.org.

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