Be the WE (Waste Eliminator) Program huge success

<b>Be the We Recycling logo</b>

Be the We Recycling logo

Dec. 17, 2012

MADISON, Wis. -- The University of Wisconsin Athletic Department teamed up this season with the Office of Sustainability to create the Be the WE (Waste Eliminator) Program. The program used volunteers from different student groups on campus as recycling ambassadors on game day at Camp Randall to help educate fans about recycling and assist the UW Facilities Department in its recycling efforts.

After concluding its first season, the Be the WE program help set a new standard for recycling at Camp Randall and delivered record numbers. The program recycled over 43,000 pounds of cardboard and co-mingle (bottles/cups/plastics) at Camp Randall this season, that is more than eight times the amount of recycling of any previous season. It also helped to divert nearly 40% of the waste that is created on a gameday at Camp Randall from ending up in landfills.

The Be the WE program also participated in the National Gameday Challenge Competition. This season, 79 schools diverted over 500,000 pounds of waste in the Environmental Protection Agency’s Game Day Challenge among football programs. The University of Wisconsin recycled nearly 5000 pounds during this event which took place at the October 6 game against Illinois. Wisconsin finished ranked in the Top 50 for the Diversion Rate Category, and also finished in the Top 25 for Per Capita Waste Generation.

Frank Kooistra from the Office of Sustainability stated, "We had a fantastic year at Camp Randall with regards to diverting waste from the landfill. The team effort between Athletics, our We Conserve Program and the student group Rethink Wisconsin was very special and we're looking forward to an ever better season next year."

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