Oct. 3, 2012
MADISON, Wis. -- The University of Wisconsin Athletic Department has teamed up with the Office of Sustainability to create the Be the WE (Waste Eliminator) Program. The program uses volunteers from different student groups on campus as recycling ambassadors on game day at Camp Randall to help educate fans about recycling and assist the UW Facilities Department in its recycling efforts.
Through the first three home games, the University of Wisconsin has recycled 18,920 pounds of plastic bottles and cup and cardboard. On average Badger football fans generate about 22,000 pounds of waste each game.
For the 2012 season, the University of Wisconsin Athletic Department and the Be the We Campaign has been able to divert 29% of all the waste created and recycle that amount keeping it out of landfills.
For the October 6 Big Ten home opener against Illinois, the UW Athletic Department has entered into the Game Day Challenge. The Game Day Challenge is a friendly competition for colleges and universities to promote waste reduction at their football games.
The 2012 Game Day Challenge is being run by a partnership of the College and University Recycling Coalition (CURC), RecycleMania and Keep America Beautiful (KAB), and is supported by EPA’s WasteWise program.
During the challenge, colleges and universities implement waste reduction programs during home football games. Schools track and report waste reductions and disposal data that is used to rank the schools.