MADISON, Wis. -- adidas and the University of Wisconsin today unveiled new TECHFIT football uniforms that the Badgers will wear on Sept. 29 when they visit the Nebraska Cornhuskers.
This marquee contest is adidas' first Unrivaled Game, an annual matchup of top adidas programs. This year's Unrivaled Game featuring the Badgers and Cornhuskers is themed "The Quick and the Red" and will kickoff at 7 p.m. CT on ABC.
"Our whole team is very excited and really looking forward to wearing these new and unique uniforms on Sept. 29 at Nebraska," said Wisconsin head football coach Bret Bielema. "adidas has been very innovative and ahead of the curve with these uniforms, while also incorporating the `block W' that recognizes our great football tradition at Wisconsin."
The Badgers' new adidas TECHFIT football uniform highlights the history of the Wisconsin "W" and celebrates the school's rich football heritage. The white uniform features red shoulders and showcases a bold red "W" on the chest and player numbers above the heart.
Wisconsin's red helmet featuring a black face mask and white "W" and the team's adizero Smoke gloves showcasing the "W" logo pay homage to Badger pride. The reflective black uppers of the team's adizero cleats combined with the red electro-plated bottom, will bring a bright and exciting look to Wisconsin's footwear during their Unrivaled Game.
The use of the "block W" harkens back to the days of Wisconsin's 1962 Big Ten championship team, which celebrates its 50th anniversary this fall. That team wore the "block W" on their helmets and went on to play USC in the 1963 Rose Bowl, one of the most famous bowl games of all time.
"The Unrivaled game between Wisconsin and Nebraska is one of the most highly anticipated matchups of the upcoming season," said Mark Daniels, director of football for adidas America. "We wanted to create a special look for the Badgers that celebrates the school's rich football tradition and the classic `W' in a modern way."
The new adidas Wisconsin TECHFIT jersey is a complete reconstruction of the standard football jersey with multiple innovations to reduce the weight of the jersey by 30 percent.
These technologies include a streamlined fit, new fabric, reduced seams and an ultra lightweight name and numbering system. In addition, the adidas TECHFIT jersey keeps players cool with integrated ventilation zones and moisture management fabric. Reduced seams and a restriction-free, high-stretch collar design increases range of motion to support player agility and speed.
adidas Wisconsin Unrivaled fan gear, including men's, women's and youth apparel, hats and accessories will be available this summer at the University Book Store, Bucky's Locker Room, Name of the Game, Insignia, Dick's Sporting Goods, Lids, Champs Sports, Football Fanatics, Fans Edge and Kohl's.
adidas Football develops high-performance and lightweight football cleats, apparel and accessories for some of the top players and teams in the game including more than 70 collegiate football programs. adidas is a global designer and developer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.