Our Mission
Badger Sports Properties, a property of Learfield Sports, manages the multi-media rights for the University of Wisconsin Athletic Department. BSP specializes in managing, packaging and selling marketing and sponsorship opportunities connected with the Wisconsin Badgers. BSP offers corporate customers a multitude of marketing and media sponsorship opportunities including the following: signage, media advertising, print advertising, game sponsorships, pre-game and half-time promotions, day-at-the-game events (including pre-game parties), and VIP hospitality receptions.
View our full BSP staff directory here.
Phone: 608-890-2403
Learn more about our opportunities:
Signage
In-Stadium signage at Camp Randall Stadium and the Kohl Center offers one of the most effective forms of advertising during Badger events. It allows the delivery of repetitive exposure to nearly one million fans annually at Badger events generating high impact and high recall. This is truly a great way to communicate your message to a large, captive and excited audience. Wisconsin in-stadium signage is uncluttered and creates a clear tie-in between your brand(s) and the Badgers. In-stadium signage receives exposure on local and regional Badger telecasts, as well as numerous impressions on national sports highlight shows, news broadcasts, still photographs and internet sites.
Main Videoboard Signage
Fans in the stands as well as millions more watching the Badgers on television will be exposed to your company's brand on our main videoboard. These signs are located in an ideal position within our stadiums and draw the attention of all our fans.
The videoboard at Camp Randall Stadium consists of static and digital signage. Four permanent static signs are located across the bottom of the videoboard. In addition, there are digital wings located on either side of the videoboard that feature branding messages. During game action, the tri-logos appear on the digital videoboard. The Kohl Center consists of permanent corner signage and ring signage.
- Camp Randall Stadium Static: 22' x 20'
- Camp Randall Stadium Digital Wings: 22' x 29'
- Camp Randall Stadium Digital Tri-Logo: 14' x 14'
- Kohl Center Static Corner: 6' x 3'2"
- Kohl Center Static Ring: 1'8" x 4'8"
Auxiliary Videoboard Signage
Badger fans in Camp Randall Stadium have the option of viewing two large videoboards. The auxiliary videoboard, located in the southwest corner, offers companies the opportunity to expose their brand to 80,000 fans per game.
The videoboard at Camp Randall Stadium consists of four static signs.
- Camp Randall Stadium Static: 9' x 9'
Ribbon Board Signage
The ribbon board signage adds to the excitement at Camp Randall Stadium and the Kohl Center and offers a dynamic fan enhancement. Your company logo and message will catch fans' attention during clients' moments of exclusivity of digital messaging. This signage allows clients the flexibility to easily change messages at any time based on their branding or sales objectives.
- Camp Randall Stadium Digital Fascia: 4,000 pixels x 72 pixels
- Kohl Center Digital Ring Beam: 360 degrees
Digital Tunnel Signage
The digital tunnel signage at Camp Randall Stadium and the Kohl Center allow for your company logo and message to be seen by fans in-stadium and on television.
- Camp Randall Stadium Digital Tunnels: 25' x 6'
- Kohl Center Digital Tunnels: 8' x 2'
Other Signage
Camp Randall Stadium and the Kohl Center offer other opportunities for clients looking to brand their message in our facilities. Whether it's on the field/court, in our concourses, or outside our stadium, our signage opportunities are vast and will satisfy unique objectives.
Promotions
Giveaways
Unique giveaways build brand awareness, customer loyalty and offer a long shelf life. With your logo etched in the giveaway, it serves as a constant reminder of your brand.
In-Game Promotions
Whether at Camp Randall Stadium or the Kohl Center, make a quick impression on thousands of Badger fans. In-game promotions occur throughout our events and are some of the most popular elements of our fan experience. Due to the interactive nature of the promotions, they prove to be a valuable marketing avenue. Promotional opportunities include trivia questions, text campaigns, highlights and much more.
Drive-to-Retail
Make use of the Wisconsin Badgers as a tool to drive consumers to your business. Create customer traffic with incentives such as tickets through purchase promotions or enter-to-win contests.
Displays
Camp Randall Stadium and the Kohl Center can serve as a marketing tool to introduce fans to your brand. Increase your mailing database through displays.
Video Board Features
Our video boards at Camp Randall Stadium and the Kohl Center entertain fans during breakage in action, as well as serve as a reference for game statistics and information. Fans in the stands as well as those watching on television will be exposed to your company's name and logo.
Hospitality
Hospitality is an essential tool of many sponsorship packages. Individual hospitality elements may be included based on your business needs and marketing objectives.
Pre-Game Parties
Camp Randall Stadium provides a great atmosphere for pre-game parties, hosted by Badger Sports Properties. An array of food and drink options are available exclusively through Wisconsin Athletics and tailored to fit your needs.
Luxury Suites
Both Camp Randall Stadium and the Kohl Center allow for guests to enjoy the events in a number of available luxury suites. Suites are an excellent way to provide your clients and/or employees a wonderful hospitality experience. An array of food and drink options are available exclusively through Wisconsin Athletics and tailored to fit your needs.
Tickets
Wisconsin game tickets allow clients to reward employees or take important clients to a Badger event. Wisconsin single game tickets or season ticket packages in every price range can be included in your sponsorship package.
Media
The Wisconsin Badgers are associated with a variety of media outlets and digital assets that provide your company with a great opportunity to market your brand. The Badgers also offer advertising opportunities through television and radio. This is a great way to have your company's name be widely distributed and strongly associated with the Wisconsin Badgers.
