June 24, 2015

MADISON, Wis -- The University of Wisconsin Athletic Department won a national award at the 2015 National Association of Collegiate Marketing Administrators (NACMA) annual convention this week in Orlando, Florida.  

Wisconsin earned a top-honored gold award in the sponsorship activation category for October's halftime promotion in which PGA TOUR professional Steve Stricker hit a golf shot toward mid-field in an attempt to win a trip to the 2015 PGA Championship for a lucky fan. The PGA Championship is being held this August at Whistling Straits in Kohler, Wisconsin. The campaign was developed and executed by Assistant Director of Marketing Drew Pittner-Smith in conjunction with Learfield Sports and the PGA of America.
 
Initiated in 2003, the NACMA Awards program honors outstanding achievement in collegiate athletic marketing and promotions. Awards are presented in 13 categories, with each category divided into three groups based upon school size and conference affiliations. More than 1,000 entries were received for the 2014-15 year. In the thirteen-year history of the NACMA Awards program, the University of Wisconsin has won an award in 11 out of the 13 years. Since the awards program inception, Wisconsin has won 17 awards including six gold awards.

View the award winning promotion here.
Read the full NACMA release here.