January 30, 2013


Dear Badger Season Ticket Holders:

I hope 2013 is off to a great start for you and that you are enjoying following our winter sports teams. I very much appreciate the support you give to our student-athletes and I know they recognize all you do, as well.

I’d also like to thank you for the warm welcome so many of you have extended to Gary Andersen, our new head football coach, and to Kelly Sheffield, our new volleyball head coach. I believe they will both prove to be terrific additions to our staff.

It is again the time of year when we talk ticket prices for the following athletic season. I’m pleased to inform you that we will not be increasing season ticket prices for football, men’s basketball or men’s hockey for 2013-14. That means football season ticket prices for our three-time defending Big Ten champions will remain the same ($42) for the fourth consecutive year. Men’s basketball season ticket prices, as you know, have increased just once since 2006. And men’s hockey season tickets have increased just once since 2004. Priority seating gift levels in all three sports will remain unchanged, as well.

I’ve said many times over the years that we only increase season ticket prices when we have to. I hope that having this information in your hands now will help as you plan your season ticket purchases for next season.

Again, thank you for your loyalty to the Badgers and for your support of our student-athletes and coaches.

On Wisconsin,

Barry Alvarez
Barry Alvarez