'Allergy Friendly' games set for January and February


ON WISCONSIN <b>Kohl Center</b>
ON WISCONSIN
Kohl Center
ON WISCONSIN

Dec. 18, 2009

MADISON, Wis. - The University of Wisconsin Athletic Department, in partnership with the Food Allergy Association of Wisconsin, is hosting two "Allergy Friendly" games at the Kohl Center this winter.

The women's basketball game on Sunday, Jan. 10 vs. Michigan at 1 p.m. and the women's hockey game vs. Bemidji State on Sunday, Feb. 7 at 2 p.m. will be designated as "Allergy Friendly" games. For these two first-ever events, a number of special accommodations will be put in place to allow families with food allergies to enjoy a Badger game.
 
According to the Food Allergy Association of Wisconsin, there are hundreds of kids and adults in the greater-Madison area who have difficulties attending sporting events due to the presence of allergens such as peanuts and tree nuts, says Sheree' Godwin, president of the group.

Those affected by food allergies can suffer life-threatening reactions if they accidentally ingest or come in contact with certain foods.

"It is so encouraging that an organization such as UW Athletics would be proactive and willing to makes games safe for those with food allergies," Godwin says. "As a family with three children with food allergies, we are very excited to have the opportunity like this to take the kids to see the Badgers play."
 
In consultation with the Food Allergy Association of Wisconsin, all concession stands at the Kohl Center will remove food items that could induce an allergic reaction including: shelled and un-shelled peanuts, candy with nuts, caramel corn with nuts and ice cream with nut products.

Products processed in facilities in which nut peanuts are also produced will not be sold in stands. Patrons can also view an ingredient list for the concession stands' most popular food items. In addition, sections 117, 118 and 119 will receive an elevated level of cleaning to ensure a safer environment for affected patrons to sit in.

Despite these accommodations, fans with food allergies are still encouraged to use normal precautions, as these designated games cannot be guaranteed to be 100 percent allergy free.
 
In addition to the special accommodations, families with food allergies are being offered a special ticket offer for each game. For this special event, adult ticket prices will be priced at $3 and $1 for youth/senior tickets.  This offer is only available online by clicking here and entering promotional code ALLERGY. This offer is not available on game day.
 
For questions on the two special events, contact the UW Athletic Marketing Office at 608-265-2100.

To learn more about the Food Allergy Association of Wisconsin, please visit their Web site.

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