'Varsity' online magazine makes its debut


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ON WISCONSIN

ON WISCONSIN

Dec. 8, 2010

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Varsity cover

MADISON, Wis. -- The Wisconsin Athletic Department on Tuesday launched "Varsity" -- an online-only publication that serves as The Official Online Magazine of Wisconsin Athletics.

The new venture is a product of the UW Athletic Communications office and will be delivered via BuckyMail each Tuesday during the academic year and on a monthly basis over the summer. It will also be available online at UWBadgers.com each Wednesday.

Anyone wishing to receive the free publication each week can do so by registering with BuckyMail.

Below is the welcome message from the first issue, penned by Director of Athletic Communications Brian Lucas:

 


First off, let me say thanks for checking out this new initiative from the Wisconsin Athletic Department. We hope you flip through the pages of “Varsity” and find some interesting stories, anecdotes, facts and figures about our student-athletes and coaches.

We had the idea to create a digital magazine many months ago and now have the good fortune to put out the debut issue in conjunction with the football team’s first trip to the Rose Bowl in 11 years. I guess we got the first part right, timing.

Inside the pages of “Varsity” you’ll find some original content from the newest contributor to UWBadgers.com, longtime Madison writer Mike Lucas, as well as his broadcast partner, “The Voice of the Badgers,” Matt Lepay. We will also highlight some of our best photography from the past week, on the cover, in the opening spread and throughout the magazine. We hope you can get to know our student-athletes a little better with our regular features such as “Badgering ...” and “Question of the Week.” And we also aim to keep you informed about what our teams are doing as they move along with their seasons.

You’ll notice that throughout the magazine, there are video features, links to UWBadgers.com and many other moving parts. That’s the beauty of an online magazine, you don't just read it, you experience it. If there’s anything we don’t have that you’d like to see, be sure to let us know. Thanks again for taking the time to read.

- Brian Lucas, Director of Athletic Communications

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