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Wear your school colors today!

ON WISCONSIN <b>College Colors Day 2010</b>
College Colors Day 2010

Sept. 3, 2010


Madison, Wis. - Show your support for the University of Wisconsin and wear your Wisconsin gear wherever you are on Friday, Sept. 3 to celebrate the sixth annual College Colors Day!

All Badger fans, students, faculty, staff and alumni should throw on their favorite college hats, T-shirts, ties or jewelry and head to work or campus in full Wisconsin spirit.

"One day where everyone wears their Badger red is great, but we would like to encourage Badger supporters to get in the habit of wearing their UW red and white every Friday throughout the year," says Cindy Van Matre, UW director of trademark licensing.

College Colors Day, in partnership with NCAA Football, is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite university apparel throughout the day on Friday, Sept. 3. It is celebrated by thousands of individuals, organizations, and business locations nationwide.

Additionally, College Colors Day, which coincides with back to school and the kick-off of 2010-11 intercollegiate athletics, strives to advocate higher education through increased public awareness and celebrates the achievements of colleges and universities, acknowledging their fundamental importance.

Several national happenings in support of College Colors Day include:

• Radio spot featuring Chris Fowler, host of the Emmy Award-winning show ESPN College GameDay
• College Colors Day television spots that will run nationally on sports and news networks the week leading up to College Colors Day. This includes the ESPN networks, CNN, Fox News, and more
• College and universities, as well as several hundred retailers from coast to coast will support and celebrate the day in a variety of ways

If you need new gear, stop by any of the following retailers to purchase your officially licensed University of Wisconsin product: Buckys Locker Room, Campus Street Sportswear, Champs Sports, Cracker Barrel, Dicks Sporting Goods, Farm & Fleet, the Finish Line, Fontana Sports, the Foot Locker, Insignia, J.C. Penney, Kohls, MC Sports, Name of the Game, Pro Image, Sears, ShopKo, Target, the University Bookstore, Urban Outfitters, Victorias Secret, Wal-Mart or Wisconsin Active Sportswear.

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