Aug. 30, 2012

MADISON, Wis. -- This Friday, Aug. 31, fans across the globe are encouraged to show their school spirit by wearing anything cardinal and white for national College Colors Day. Consider wearing anything like hats, earrings, T-shirts, ties, watches or something that shows support for your beloved Badgers.

Think of College Colors Day as an excuse to throw a preseason tailgate party, have a friendly inter-office competition between rival schools for the upcoming season, or just a reason to support the team that has brought you excitement over the years. No matter what the reason, be sure to celebrate this national holiday with America's 173 million college football fans and, wear your Badger colors wherever you are on August 31.

If you need new gear, stop by any of the following retailers to purchase your officially licensed University of Wisconsin items: Bucky's Locker Room, Campus Street Sportswear, Champs Sports, Dick's Sporting Goods, Farm & Fleet, the Finish Line, the Foot Locker, Insignia, J.C. Penney, Kohl's, MC Sports, Name of the Game, Pro Image, Sears, ShopKo, Target, the University Bookstore, Victoria's Secret, Wal-Mart and Wisconsin Active Sportswear.

College Colors Day, which is organized by The Collegiate Licensing Company (CLC), celebrates the kick-off of the college football season and promotes higher education - celebrating the achievements of colleges and universities by putting the spirit and traditions of the college experience at the center of national attention.

This year, College Colors Day is bigger than ever: with 200 universities, the NCAA, and thousands of stores representing the nation's top retailers participating. Indeed, on August 31st, College Colors Day will be hard to miss.

For more information on College Colors Day 2012, please visit www.collegecolorsday.com or facebook.com/collegecolorsday.

About The Collegiate Licensing Company CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit www.clc.com or www.imgworld.com.