UW Health Sports Medicine 

Wisconsin Athletic Development Office announces new initiatives

ON WISCONSIN <b>Athletic Development will have a new website debuting Feb. 25</b>
Athletic Development will have a new website debuting Feb. 25

Feb. 18, 2013

MADISON, Wis. -- The University of Wisconsin Athletic Development Office is pleased to announce several exciting new initiatives for 2013.

The publication of the department’s fundraising mission, a new development website, the introduction of the Next Level Campaign, an enhanced donor benefits chart, and the introduction of the Badger Leadership Society are just some of the initiatives being unveiled to provide opportunities for donors to support the more than 800 student-athletes who wear the Badger uniform with pride.  

“I am truly appreciative of the generous support we receive from our donors,” said Barry Alvarez, Director of Athletics. “We continue to search for meaningful and impactful ways to say thank you and provide access to our athletic program and I am sure our donors will enjoy these new initiatives for the 2013 year and beyond.”

The mission of the Wisconsin Athletic Development team, the fundraising arm for the University of Wisconsin Athletic Department, is a commitment to providing the resources needed for student-athletes to receive a lasting educational and athletic experience while contributing to the financial sustainability of the Athletic Department.
In carrying out that mission, various components of UW’s fundraising program have been enhanced to better serve and engage donors, season ticket holders, and fans.

Beginning February 25, a new website, SupportTheBadgers.org, will be launched to provide clear and concise information about the ways Wisconsin alumni, fans, and friends can support Wisconsin Athletics. This website will serve as a one-stop shop for donors to gain information about giving opportunities and donor benefits including tickets, parking, and special events, along with the continued ability to make online contributions.

Badger student-athletes give full effort with aspirations of taking their performance to the Next Level, both in the classroom and on the field. Beginning now, with your contribution, donors will have the opportunity to take their support to the Next Level as well.

The newly-formed Next Level Campaign will encourage donors to increase their annual giving level for 2013, which ultimately increases the impact on the lives of Badger student-athletes. As part of that campaign, new and enhanced benefits have been created to reward and thank those donors for their generosity.

UW Athletics is also proud to introduce the Badger Leadership Society, a program created to recognize donors for their loyalty and lifetime giving to Wisconsin Athletics. This new initiative represents a dedicated program to promote philanthropic giving and honor those who have provided a leadership level of support through their generosity.

Along with the newly-created website showcasing these new initiatives, current donors will be receiving by mail a newly designed donor guide in the coming weeks.  The enhanced donor guide provides an overview of the opportunities outlined above and allows individuals to see the positive impact their contributions have on the student-athletes’ pursuit of excellence.

For more information about the various opportunities available to support Wisconsin Athletics, please contact the Wisconsin Athletic Development Office at 608-262-1000 or development@uwbadgers.com

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