Jan. 24, 2011
MADISON, Wis. - Across the entire campus, the University Wisconsin-Madison is a hotbed of social networking activity as demonstrated by two surveys that have surfaced in the past several weeks. UW and all of its Twitter forces, including UW Athletics, were ranked second to Stanford on a list published by Klout.com which ranked the most influential colleges on Twitter.
Stanford had 70 points and edged out Syracuse University, Harvard University and the University of Wisconsin, Madison who all had 64 (but were listed as second, third and fourth).
Klout is an online company that tracks tweets, re-tweets, clicks and comments to come up with a score. The University of California, Berkeley was fifth with 56 points, and Butler University came in sixth, also with 56. Tufts University, Temple University, the University of Minnesota and the University of Texas, Austin, rounded out the top 10. Indiana was 11th.
Klout's Megan Berry said in her company blog, "In all seriousness, Twitter influence is a revealing metric for colleges. The most influential ones must be both tech-savvy enough to have a well-managed Twitter account and have the most influential professors, alums and others engaging with them."
In another ranking comparing the colleges with the strongest brands online produced by TrendTopper MediaBuzz, the University of Wisconsin-Madison ranked first followed by the University of Chicago, Harvard, MIT and Columbia University.
The rankings were determined by looking at data collected from the Internet via social media, blogs and the top 75,000 print and electronic media sources. The list has been generated for three years and has had a different university at the No. 1 slot each year. To view the whole list click here.
The rankings were released over the holidays with the branding list coming out on Dec. 30, and the Klout rankings Jan. 17, shortly after Wisconsin's run to the Rose Bowl. The Badgers played TCU on Jan. 1 in Pasadena and the hashtag #RoseBowlUW delivered thousands of Tweets on the Internet.
Beyond the Rose Bowl and the No. 7 Badger football team's Big Ten Championship season, the athletic department's other 22 sports are adding to the campus' top social media rankings. UW offers 13 Twitter feeds and sponsors 16 Facebook pages. The main Facebook page, Facebook.com/WisconsinBadgers, ranks among the nation's elite with 218,369 likes including 114,000 monthly active users and over 410,000 daily post views. To join the Badger social media contingent check out the UW social media page and join today!
In a combined score of the main Facebook and Twitter sites, UW Athletics ranks fifth in the nation. Click here to view the national collegiate sites and their combined Facebook and Twitter rankings.
Read more about the Klout ranking in the Chronicle of Higher Education
Read more about the TrendTopper rankings in the Washington Post