1000 Highland Drive
Madison, Wis. 53705
12 indoor, 6 outdoor, 6 squash
Named as a tribute to Arthur C. Nielsen, founder of the television rating system.
Nielsen, a UW graduate in electrical engineering, captained the Wisconsin men's
tennis team from 1916-18.
The Wisconsin tennis teams are afforded a competitive advantage by playing year-round
at Nielsen Tennis Stadium, ranked by USTA as one of the finest tennis facilities
in the country. The stadium features 18 tennis courts (12 indoor and six outdoor),
five singles squash courts, and one squash doubles court.
From 1988 to 2010, Nielsen Stadium served as the site for the USTA/ITA Women's National
Indoor Team Tennis Championship. The outdoor courts were utilized for the 1991 Big
Ten Women's Championship and the 1992 Big Ten Men’s Championship. Most recently,
the 2009 Big Ten Women’s Championship was held at Nielsen. The facility has also
served as the site for the Wisconsin Boys’ and Girls’ High School Championship,
the USTA League State Championship, the Badger State Games, the men's collegiate
Rolex Midwest Qualifier as well as numerous NCAA Division III regional and conference
More than 6,000 students, faculty and community players use the facilities at Nielsen
on a weekly basis. The stadium also features shower and locker areas as well as
upper-level seating for more than 1,500 spectators.
In the summer of 2012, Nielsen received new court surfaces, enhanced lighting as
well as a main scoreboard and individual electronic scoreboards at each court.
The Nielsen Tennis Stadium was built in 1968 for $2 million, and is now valued at
nearly $9 million. The facility is a fitting tribute to Arthur C. Nielsen, founder
of the television rating system. Nielsen, a UW graduate in electrical engineering,
captained the Wisconsin men's tennis team from 1916-18.
Following in his father's footsteps, Arthur C. Nielsen Jr. also captained his Badger
teammates during the 1940-41 season. In competition together, the Nielsens won two
U.S. National Father & Son Tennis Championship titles. Nielsen, Jr. continues to
be an active supporter of UW tennis and has participated in various celebrity fund
raisers for women's tennis through the years.
Parking at the Nielsen Tennis Stadium is available on the west side of the stadium
in Lot 66, which is accessible from Highland Ave. Metered parking is available in
Lots 76, 60 and 70 off University Bay Drive. Bike racks are available near the main
entrance to the facility.
The Nielsen Tennis Stadium is located near the Lakeshore Dormitories on the west
end of campus at 1000 Highland Drive.
From the east side of Madison: From Interstate 90/39, take Hwy 12/18 west.
Merge on John Nolen Drive via ext 263. Turn left on S Broom Street. Make a slight
left on W Gorham Street. Turn right on University Ave. Make a slight right onto
Campus Drive. Take the Highland Ave ramp, and turn right on Highland Ave. After
about 0.5 miles, Nielsen Tennis Stadium is on the right.
From the west side of Madison: From Hwy 12/18, head east on Mineral Point
Road/CR-S. Continue to follow CR-S. Stay straight to go onto Highland Ave. for 0.8
miles. Nielsen Tennis Stadium is on the right.