In case you haven't noticed -- and it's been impossible not to notice if you work at Camp Randall Stadium -- Madison has spent the past two days being transformed into the center of the college sports universe.
It began Thursday when crews from ESPN, ESPN 3D, ESPN Radio, ESPN College GameDay, ESPNU Road Trip and the Sports Illustrated College Football Experience literally invaded Camp Randall to begin setting up for Saturday's matchup between No. 16 Wisconsin and No. 1 Ohio State.
The madness has continued today and quickly enveloped the men's basketball and men's hockey teams, as well. Both programs have already been the subject of pieces filmed for the ESPNU Road Trip show.
'The Herd with Colin Cowherd' broadcast live this morning from the terrace at the Memorial Union. 'The Scott Van Pelt Show' is airing live as I type this with co-host Ryen Rusello orginating his portion of the broadcast from the lawn in front of the Camp Randall Memorial Sports Center.
That set is the same one that Rusello and company will use for the day-long College GameDay on ESPN Radio broadcast Saturday.
Then there's the live broadcast of ESPN College GameDay live from inside Camp Randall beginning at 8 a.m. Gates open at 6:30 for those of you who want to join Chris, Lee, Kirk and Desmond.
And that's all before ESPN and ESPN 3D offer their live broadcasts of the showdown between the Badgers and Buckeyes. That's what we're all here for, remember.
But that's not stopping ESPNU Road Trip from picking up some color from around town by stopping by men's hockey practice and getting ice cream at the Union with Jon Leuer and Jordan Taylor of the men's basketball team.
The hockey Badgers take on Alabama-Huntsville at 7 p.m. tonight to open their weekend series, with the basketball team then taking over the UW Field House at 2:30 p.m. Saturday for Field House Madness.
And we're going to be there. Keep checking back here all weekend for behind-the-scenes access and updates from hockey, College GameDay and Field House Madness, among others.
We'll chronicle the Weekend of the Badger here on the UWBadgers.com blog, on the Wisconsin Athletics YouTube channel and on Twitter through @UWBadgersdotcom. If you're tweeting, be sure to use the #beatohiostate hashtag.
It's going to be a fun ride over the next 48 hours. Buckle up.