A couple years ago, inspired by the "Make a Wish" campaign, the UW Athletic Department began its own version with "Wish Upon a Badger." A number of different sports have participated, including men's basketball, women's tennis, football and softball (View all "Wish Upon a Badger" videos).
In cooperation with the American Family Children's Hospital on campus, children are given the opportunity to go behind the scenes with their favorite team, meeting the players and coaches, touring the facilities and hanging out at a practice.
On the Friday before facing UTEP, the Badger football team had the opportunity to host James Helmuth. James has been undergoing treatment since August and is a huge football fan, with his favorite player being Montee Ball.
As you can see in the video, James got to spend the day immersed in Badger football, spending some time in Coach Bielema's office then getting a special present from his favorite player.