Bruce Van De Velde, Senior Associate Athletic Director

photo of Bruce Van De Velde

Bruce Van De Velde, who has more than 30 years of experience in college athletics including positions as director of athletics at three different Division I institutions, was named senior associate athletic director at the University of Wisconsin in August of 2013.

Van De Velde served as deputy athletic director and most recently as director of athletics at Louisiana Tech University from 2008 until the summer of 2013. In that role, he oversaw the operation of a 16-sport program and was responsible for the strategic vision of the department as well as overseeing all fundraising activities.

He developed and implemented the largest fundraising campaign in that schoolís athletics history and increased total annual contributions to athletics from $1.6 million in 2008 to over $6 million in 2012. He also hired head coaches Skip Holtz and Sonny Dykes, and menís basketball coach Michael White. The football program won the Western Athletic Conference title in 2011 and achieved its highest-ever national ranking in 2012. The menís basketball team won the Western Athletic Conference title in 2013 behind a 27-7 record and the womenís basketball team won WAC titles in 2010 and 2011.

Van De Velde was the director of athletics at Iowa State University from 2000 through 2005. He managed the 18-sport Cyclone athletics program that included more than 400 student-athletes, 135 full-time staff members and a $30 million annual budget. Among his accomplishments at Iowa State were: planning and fundraising for $25 million in athletics facility projects; negotiation of a four-year, $9.4 million multi-media and marketing rights agreement; 89 percent graduation rate for student-athletes that ranked second in the Big 12; 52 percent increase in football season ticket sales over a five-year period; five football bowl game appearances in six years; Big XII conference championships in menís and womenís basketball.

Van De Velde has also served as senior associate athletic director for external affairs at the University of Oklahoma with oversight of fundraising, ticket sales, marketing and licensing. In that role he increased total private annual contributions to athletics from $4.9 million to $12 million. He also directed a $100 million capital campaign to fund facility improvements and scholarship endowments that raised more than $28 million in cash and pledges.

Van De Velde served as director of athletics at Utah State University. During his tenure he hired Stew Morrill the most successful menís basketball coach in school history.

Van De Velde also served as associate athletic director for development at Missouri (1997-98), associate athletic director for football operations at Kansas State (1992-97), assistant athletic director for recruiting at Tulane (1991-92), departmental recruiting coordinator at the University of Iowa (1988-91), defensive coordinator for football at Dana College (1985-88) and assistant football coach at Nebraska Wesleyan University (1982-85).

He earned the Robert R. Neyland Outstanding Athletic Director Award in 2005 and has served on numerous NCAA and conference committees and currently sits on the NCAA Football Issues Committee and the Executive Committee of the Division IA Athletic Directors Association.

Van De Velde holds a bachelors degree from Iowa State University (1982) and masterís degree from the University of Iowa (1991).

Van De Velde, a native of Sterling, Ill., and his wife, Debbie, a native of Manhattan, Kan., have a 13-year old daughter, Ashley.

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